Any young designer working in business today should read this book. She has also written "The Shock Doctrine" and "This Changes Everything."
http://www.naomiklein.org/no-logo
"In the last decade, No Logo has become a cultural manifesto for
the critics of unfettered capitalism worldwide. As the world faces a
second economic depression, No Logo's analysis of our corporate and branded world is as timely and powerful as ever.
Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo
is the first book to put the new resistance into pop-historical and
clear economic perspective. It tells a story of rebellion and
self-determination in the face of our new branded world."
A blog about typography for Eastern Connecticut State University Students
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